Maxim
Cocetov.
I design enterprise products that engineers and finance teams actually enjoy using. Currently shaping OpenLM — software asset management & analytics at scale.
Case studies.
I fix the first
ten minutes.
Signups arrive and never become customers. The usual answer is to shorten the form — but the form is already solved almost everywhere. I built an instrument that walks a product's activation path and counts everything countable, pointed it at seven well-known B2B products, and it found almost nothing.
That is the finding. The trial is lost after the form: the empty workspace, the data that never gets in, the colleague who never gets invited, the second day that never happens. None of it is countable, which is why it is still judged by a person — and that judgment is what I sell.
Read the seven-signup teardown →Five years of
shipping the
unsexy stuff.
I'm a Product Designer with 5+ years of commercial experience, focused on B2B SaaS in the Engineering and FinTech industries.
Currently at OpenLM, where we build enterprise solutions for software asset management and analytics — the kind of product that quietly saves companies millions and gives engineers their afternoons back.
More about me →